Vinzenz Heindl appointed to the Progroup Board as Chief Sales Officer

Written on 07/03/2025
François HENIN


A strong sign of future viability, continuity and partnership.

Progroup AG is setting the next important milestone in its strategic development: Vinzenz Heindl will be joining the Board of Directors as Chief Sales Officer (CSO) on 1 August 2025. This decision means the company is clearly positioning itself to promote sustainable growth under the stewardship of the family and even closer partnerships with its customers.

“First of all, my brother will add an extra dimension to the Board by providing key ideas from the customer’s perspective, and secondly, together with me, he’ll act as a guarantor in ensuring that the values and principles that have made Progroup successful continue to be championed in the future. Not only will he bring a comprehensive understanding of the market, but he’s also able to shape customer relationships with real vision and depth. I’m really thrilled that he’s now set to make our team of Board members even stronger,”, says CEO Maximilian Heindl, who took over as Chief Executive Officer from Progroup’s founder Jürgen Heindl at the turn of 2022/2023.

Vinzenz Heindl worked as Managing Director to establish Professionals Academy SPO GmbH. As part of JH Holding GmbH – the principal partner and majority shareholder of Progroup AG – it offers a platform for people to engage on issues specific to the industry and family-run companies. In this role, he developed a close network and established the Professionals Academy as a key driver of sustainable development for family-run companies in the paper and packaging industry in Central Europe.

“My appointment to the Progroup Board is an important step for me – both professionally and personally. I look forward to continuing to expand our trusting relationships with our customers – many of them have existed for years, some even for decades, and they’re defined by close personal ties. At the same time, I’m keen to provide fresh ideas so we can work with our partners to actively shape the topics of the future. For me, the focus is on dialogue, both externally and internally. The ‘Power of Cooperation’ isn’t just a concept on paper to me, but an aspiration that needs to be championed – as equal partners and with the shared aim of developing the future of family-run companies in our industry,” emphasises Vinzenz Heindl.

With the addition of Vinzenz Heindl to the Board, Progroup is underlining how determined it is to continue to work with its customers in the future to shape the market and be a strong and reliable partner to them.

Photo: © Progroup AG / Tanja Hammel